Who I Am
From small and medium businesses to the most prestigious brands: I build brand growth through Performance Marketing strategies based on the most advanced and up-to-date techniques.
I manage end-to-end multi-channel campaigns, optimize significant media budgets, and provide training for internal teams.
My passion? Creating digital strategies that convert, tailored to your brand.









Why Our Method?
Thanks to a consolidated network built over the years, my approach goes beyond performance: I guarantee you comprehensive consulting, designed for your business growth in every aspect.
With over 5 years of expertise in social media management and refined by the viral success of their content, Directlyy combines editing skills and content creation with the goal of making every ad highly viral and convertible.
Selected Clients
An approach not only performance-oriented, but focused on the entire business.
Ducati
From WDW to new model launches
Request
During my time at Omnicom Media Group, I planned and managed full-funnel digital campaigns for the World Ducati Week and the coordinated launch of new Ducati models.
Objective
Hit ticket sales targets and maximize visibility of new models, ensuring a clear budget separation and avoiding cannibalization between objectives.
Approach
I implemented a parallel strategy: for WDW, I scaled ticket sales campaigns through Performance Max and Broad Match to maximize coverage. Simultaneously, for new models, I adopted a granular 1:1 structure (one campaign per model) for total control of keyword advertising and YouTube traffic. Leveraging cross-retargeting of ticket buyers, I increased ad relevance, achieving a higher CTR, highly qualified sessions, and a significant uplift in video views without overlaps.
Brosway
Managing a multi-brand Black Friday
Request
In collaboration with NUZO Group, Coordinate and optimize Black Friday campaigns for the entire group’s brand portfolio, ensuring strategic coherence and maximizing sales.
Objective
Surpass the previous year’s results with a significant increase in e-commerce revenue while maintaining sustainable margins.
Approach
The main challenge was simultaneously managing multiple brands with different targets and positioning without cannibalization. We created a unified strategic framework with specific adaptations for each brand. Planning began months earlier with building warm audiences through awareness campaigns. During Black Friday, we implemented a cascading campaign structure with dynamic budgets that adapted to real-time performance. CRM integration allowed us to activate specific segments with personalized offers. The result was a 340% ROAS increase compared to the previous year.
Passalacqua
Consistently and effectively intercepting demand
Request
In collaboration with Positioner, I was asked to develop a sustainable acquisition strategy for the Best Hotel in the World 2023, intercepting luxury traveler demand at every stage of the customer journey.
Objective
Generate qualified booking requests throughout the year, optimizing cost per lead while maintaining brand exclusivity.
Approach
We mapped the luxury traveler customer journey, identifying key touchpoints to intercept demand. The strategy was based on always-on campaigns with seasonally modulated budgets, integrated with push moments during high consideration periods. Targeting combined premium demographic data with behavioral signals specific to the luxury travel sector. Content was curated to reflect brand elegance, with creatives that told Passalacqua’s unique story. Continuous optimization led to a constantly decreasing cost per lead while maintaining request quality.
Bauli
A global rebranding
Request
Support Bauli’s global rebranding with digital campaigns that effectively communicated the new identity of this historic Italian brand.
Objective
Increase brand awareness of the new identity and strengthen the brand’s premium positioning among Italian and international consumers.
Approach
Rebranding an icon like Bauli required a delicate approach that respected brand heritage while introducing elements of modernity. We developed campaigns that told the brand’s evolution through emotional storytelling, connecting tradition and innovation. The media strategy included a mix of video formats for awareness and static formats for message reinforcement. Particular attention was paid to timing, with successive waves accompanying the new packaging rollout at points of sale. Sentiment analysis and social conversation monitoring allowed us to calibrate messages based on audience response, ensuring a smooth and positive transition.
Other clients: Audi, FedEx, BIC, Banca Mediolanum, numerous E-Commerce and B2B projects
Services
Performance Marketing
Strategy and management of Google Ads, Meta Ads, and Display campaigns with a focus on ROAS.
Digital Strategy
Development of integrated digital strategies for premium brands.
Ecommerce Management
Complete online store management with a focus on sales optimization and growth.
Growth Marketing Management
Scalable growth strategies to accelerate customer acquisition and retention.
Let's Start
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Salvatore Pio Colecchi – P.IVA 13906890960
